Barefoot Wine & Bubbly
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Privacy Policy



We are the Barefoot brand, owned by E. & J. Gallo Winery, 600 Yosemite Boulevard, Modesto, California, 95354 ("Barefoot", "we", "our" or "us"). We created this Privacy Notice to inform you about how we collect, use and disclose your personally identifiable information (“personal data”) that we collect from you. This Privacy Notice does not apply, however, to our employees, employment applicants, suppliers, distributors or trade contacts except when they are acting in a “customer” capacity.

While our website, or other materials may include links or references to non-Barefoot websites, pages, materials or entities, this Privacy Notice does not apply to those sites, materials or entities unless otherwise indicated.

You should read this entire Privacy Notice before submitting information to us or using our website. Whenever you submit information via our website or otherwise to us, whether online or offline, you consent to the collection, use and disclosure of that information in accordance with this Privacy Notice. If you do not agree to this Privacy Notice in its entirety, you must not use this website.


Given the nature of our business, our website is intended only for individuals who are of legal drinking age. As a result, our website does not request or knowingly collect personal data from individuals under the age of 18. If you are not 18 years of age or older, you should not visit or use our website.


We may collect personal data from customers both online and offline. Online, we may collect information through our website, an affiliated site (such as a promotional microsite linked to our site), our page on another community website or through similar online avenues. In many cases, such information will be collected directly from you, such as through a transaction or inquiry (including via a telephone call) or your submission of a form, registration or communication to us. We may also combine this with information about you which we have legitimately obtained from other sources such as providers of opt-in lists and our affiliates.

As you use our website some information can be “passively” collected using various technologies, such as cookies, web beacons and navigational data collection (clickstream, log files, server logs). Your Internet browser automatically transmits some of this information, such as the URL of the website you just visited and the Internet Protocol (IP) address and browser version currently being used by your computer. Subject to your consent, such technologies help us to keep track of your interactions with our website and/or Page and provide you with a more customized experience. For more information about our use of cookies and similar technology and your right to consent to this use and subsequently withdraw that consent [click here].

We use personal data about customers for a wide range of purposes. Depending on your preferences, we may use it to respond to your requests (including questions, comments, requests for newsletter subscriptions, materials, coupons/rebates/discounts and so on), to invite you to participate in a range of online and offline events, activities and/or clubs, to improve our products, services and websites, to follow up with you after you have communicated with us or submitted information to us, to send promotional communications or offers, for marketing, research and legal purposes and other purposes (including, without limitation, call centre recordings). If you so choose, we may also use it to permit you to participate in and to otherwise administer promotions and contests, and as otherwise specified in this Privacy Notice and/or at the point of personal data collection.

In some cases, we work with companies to gather information from you or help us to communicate with you. Upon notice and your consent, we may disclose personal data you provide to us to these companies who have agreed to keep the information confidential and use it only to provide the applicable service(s).

According to the preferences you have expressed, we may share your personal data with affiliates or related brands, or third-party partners working on behalf of these affiliates or related brands, to enable them to market their products and services to you.

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your personal information to that third party in connection with the acquisition. We may also disclose your personal information where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

The recipients of your personal information may be located in the United States or other jurisdictions that might not provide a level of protection equivalent to the laws in your jurisdiction. By submitting personal data to us, you consent to the transfer of such personal data outside your jurisdiction.

We may make full use of all information that is de-identified or otherwise not in personally identifiable form.


We take appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Please keep in mind, however, that there is no such thing as perfect security, and no Internet transmission is ever completely secure or error-free.


We want to keep in touch with you in ways that you find to be beneficial. If you don’t want us to use your contact information to communicate with you for promotional purposes (such as to tell you about other products and services that might be of interest or to offer coupons/discounts), please tell us that when you are contacted by us (should you provide your contact information on the “Contact Us” page). You can also let us know your preference later by contacting us as specified in the “Contact Us” section below, or by following the instructions in various communications that we may send you. Keep in mind that these preferences regarding promotional contacts do not mean that we might not contact you for other reasons, such as those related to an inquiry you made, a newsletter to which you may have subscribed, a membership you undertook, an event for which you registered, a legally required notice and so on.


If your name, e-mail, postal address, telephone number or other contact information changes you can make changes on your information or account.  If you have a request or question relating to such information, including use by our affiliates for direct marketing purposes, you can email us as specified in the "Contact Us" section. Following receipt of a request from you, we will take reasonable steps to update or correct your information.

You have the rights to access, correct and request the deletion of your own personal data. You are also entitled to oppose to certain data processing practices or to revoke consent previously granted, to the extent permitted by the law.

Should you have any questions or concerns in connection with how we handle your personal data or wish to exercise your rights above, or make any other type of request please contact us as specified in the "Contact Us" section. We will inform you: (i) the information that you or your legal representative will be asked to provide (if any) and documents that you may need to enclose with your request; (ii) timeframes to receive a response from us regarding any request; (iii) forms and templates available for submitting the request (if any) and; (iv) how we will deliver the information to you (which usually would be copies of documents or data messages).

We reserve the right to retain any information reasonably necessary to appropriately document our business activities and for archival and record retention purposes. We will store information about you for as long as reasonably necessary for the purposes described in this Privacy Notice.


If you have questions or concerns related to this Privacy Notice or our information practices, would like to update or correct information you have provided or would like to opt out of promotional communications from Barefoot, please contact us as follows:

Attention: Consumer Relations


If this Privacy Notice changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates to this Privacy Notice. The effective date of this Privacy Notice is January, 2016.

Consider this a compliment

Pardon me, you are not of age.